Ok, I can almost hear you muttering, "Big news, Cali, the October issue is on the news-stands in Europe, we all know they've been in SL, keep up!" Aha, but I mean that Wired have set up an office in SL, on the Millions of Us sim, and they appear to be in SL.
I say appear to be, because really just because a company has a placeholder build in SL, doesn't mean they are "in" SL, and exploring in the way that you and I explore. I bought Wired for the article on SL in the October issue, and because people told me that my baby, Numbakulla, had a mention in it. Well... yes. But actually their researcher talked to Moopf Murray, erstwhile owner of Numbakulla, who told them to talk to me about it, then Cierrah Blair, my friend and colleague from a number of jobs, who told them to check it out with me... and they still printed what they wanted to print in the first place.
I think I can quote the whole of the quotation without straining your eyes: "When Uru Live, an MMOG made by the creators of Myst was canceled, some fans refused to let it die. They bought their own island in second Life and created environments and puzzles that recall Uru." It's sort of true, and sort of a complete distortion of the truth at the same time. I think they confused Numbakulla with Telador, and ignored what they were told. Their fact checker asked Cie if Numbakulla resembled Uru and was told: "No, I wouldn't say it does." Ah well, that explains why they told Cie it wasn't that important. Let's not let the facts get in the way of a neat story.
So. They've opened a headquarters in SL because they want to report from the front line in the new world, and I went to visit their HQ to see if they have used some imagination or set up conference rooms and offices like the rest.
On initial inspection, they seem to have used some imagination to set up an office which looks like the inside of a