Linden Lab weighed in on Yankee Group's highly dubious figures this-morning, even as the Yankee Group was apparently hurriedly distancing themselves from the 12 minutes per month claim that has been spreading so far recently. As we've discussed in the past, the mainstream media loves numbers. Exceptionally large and exceptionally small ones are a favorite. There's not much better way to catch their attention than with a surprising number, and the "12 minutes per month" claim was just such a number.

"One number seems to be a lightening[sic] rod for a lot of attention," Senior Analyst Christopher Collins. (via Virtual World News)

As reported by New World Notes, on VWN, Collins tries to convince us that the rest of the report holds water, while trying to sweep the "12 minutes claim" under the rug.